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World Class Speakers Inspire City Conference Ambassadors

Sheffield’s growing reputation as a popular destination for business tourism was celebrated at a high profile event in the city last week.

Held at the prestigious Cutlers Hall, the Sheffield Conference Ambassador Dinner is annual event which celebrates the conference advocates who help bring large scale business events to the city.

An independent research survey has shown that conference delegates accounted for an estimated direct spend of £132.6m in 2014, up significantly on the previous year.

The report also highlighted Sheffield’s success in attracting association conferences accounting for 29% of business in Sheffield, again up on 2013 and significantly higher than the national average of 18% in the rest of the UK.

The Conference Ambassador Programme run by Destination Marketing agency Marketing Sheffield, is one of a number of long term initiatives specifically focused towards increasing business tourism. Conference Ambassadors have brought a variety of events to Sheffield over the past five years, from specialist medical symposiums and workshops to large scale association conventions.
Director of Research & Innovation at Sheffield Children’s Hospital NHS Foundation Trust and Honorary Professor of Child Health & Consultant in Paediatric Endocrinology, Professor Paul Dimitri was a speaker at the event. As a Sheffield Conference Ambassador himself he is bringing hundreds of delegates to the city for the British Society for Paediatric Endocrinology and Diabetes (BSPED) Annual Meeting this week, 25-27 November.

Headline speaker, the presenter and broadcaster Professor Mark Miodownik gave a fascinating insight into what Sheffield would be like in 2050 and the contribution needed from thought leaders and academics in medicine, advanced engineering and manufacturing, sport and wellbeing.

Director of Marketing Sheffield, Brendan Moffett said Sheffield is a very strong city for Business Tourism as evidenced by the strong year on year growth. The Conference Ambassador Programme is a significant contributor and we are keen to accelerate its growth as our Universities go from strength to strength.

The event was supported by Hospitality Sheffield, the University of Sheffield and Sheffield Hallam University.

Ian Slater, Chair of consortium Hospitality Sheffield: Hospitality Sheffield recognizes the vital contribution Marketing Sheffield’s Ambassador Programme makes to the business tourism sector, which is why we are a leading supporter.

Ambassadors are knowledgeable and passionate advocates for Sheffield and perfectly placed to influence key decisions about where conferences and significant business events are held. We were delighted to see so many new faces this evening and we’re all excited about the future possibilities this may bring.

Marketing Sheffield continually seeks new Ambassadors to join the programme. To get involved or for more information on the Sheffield Ambassador Programme visit

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